Fundraising for smart people :)
Fundraising for Dummies, 3rd Edition! John and I started the first edition of the book back in 2000, and three editions and 11 years later, the challenge of fundraising has changed in many ways (and, in many ways, calls us back to our roots as well). Today in addition to fundraising in a struggling economy, we've got social media and online fundraising to deal with--and much more! For me it always comes back to telling the story in such a way that you invite people who share your passion to join in. I'm glad you are finding the book helpful and we'd love to hear any suggestions you have for the next edition!